As Art Director, I conceptualized the overarching campaign theme, which focused on representing current and future generations of young creatives through the lens of education, growth, and collaboration. This campaign highlighted the communal creativity of young minds and reflected the mission of the program: to educate, empower, and inspire emerging designers. By framing the campaign around education, I sought to emphasize the impact of learning and shared knowledge in shaping creative futures.
The final design blends functional organization with inspiration, creating a space where ideas can be developed, refined, and brought to life—just as they were throughout the camp.
DP + POST PROD: @MAZISMAZI
STYLIST + CASTING: @ROCKYSTYLEZZ
CREATIVE DIRECTOR: @COZYWITHANGEL