The Natural Phenomena Festival
This project focuses on branding and identity. I designed the system to be flexible, with the intention of cohesive variation and fluidity. The project's inception was heavily based on the concept of the four states of matter in relation to design, which was intriguing. With the main focus being the relationship between a state of matter and the location (GAS = LIGHTNING, PLASMA = THE NORTHERN LIGHTS), I focused on representing this idea through the concept of "threading." Threading these locations together through color, design, and various explorations.
Winner of multiple categories at a school competition:
- Best Color Palette
- Best Table of Contents
- Best Overall
As Art Director, I conceptualized the overarching campaign theme, which focused on representing current and future generations of young creatives through the lens of education, growth, and collaboration. This campaign highlighted the communal creativity of young minds and reflected the mission of the program: to educate, empower, and inspire emerging designers. By framing the campaign around education, I sought to emphasize the impact of learning and shared knowledge in shaping creative futures.
The final design blends functional organization with inspiration, creating a space where ideas can be developed, refined, and brought to life—just as they were throughout the camp.
DP + POST PROD: @MAZISMAZI
STYLIST + CASTING: @ROCKYSTYLEZZ
CREATIVE DIRECTOR: @COZYWITHANGEL
As an extension of this work, I developed the VIDIOTS x LETTERBOXD VHS Journal, a conceptual collaboration reimagining how analog film collections can be archived in a digital-first landscape. This journal-style book documents 77 VHS tapes, integrating editorial design, archival methodology, and typographic systems to bridge physical and digital film preservation.
A Product Worth Considering
Printed Fantasy is a design exploration that redefines the relationship between print and digital aesthetics. This project investigates how print artifacts can be deconstructed and reinterpreted through contemporary design methodologies, blending analog textures with digitally manipulated forms. By leveraging over-processed imagery, layered compositions, and unconventional typographic structures, Printed Fantasy challenges traditional print design conventions while embracing distortion, excess, and visual complexity. This work reflects my interest in print as both a tangible medium and a conceptual space, examining its evolution within the context of modern graphic design.