PORTFOLIO 25’
bgoodman@student.otis.edu
26 - LOS ANGELES - OTIS COLLEGE OF ART AND DESIGN
310.922.0300
HAVE ANAMAZING DAYAND A WONDERFUL LIFE

BENNY GOODMAN


2025 PORTFOLIO











In Touch, Memory:
A Speculative Study on Tangible Memory in an Untouchable Era
Senior Thesis | Publication Design, Identity System, Printmaking, Exhibition & Concept Development | ‘25
In Touch, Memory is a material and conceptual exploration of how memory is preserved, altered, and eroded through physical objects. The project investigates obsolete technologies as emotional artifacts, objects that, while no longer functional, carry tactile traces of lived experience through wear, residue, and form.

Central to the work is the development of a visual and structural system that bridges analog process with conceptual rigor. This system spans typography, grid structures, color, texture, material selection, and production methods. All allowing the project to operate across publication design, printmaking, and exhibition space. Each design choice reinforces the themes of fragmentation, preservation, and tactile memory.

The final outcome is an edition of three, 148-page hand-bound publications, featuring Coptic stitch binding, screenprinted vellum inserts, and a cover made from 20" × 30" embossed prints on Hiromi and Nepal Metallic papers—wrapped around chipboard and screenprinted with layered type. The book functions as both a record and a relic: every page is shaped by process, error, and discovery. Envelopes, brochures, and experimental folds, cuts, and more.

By building a system rooted in emotional logic and visual repetition, In Touch, Memory transforms discarded technologies into contemporary fossils. It holds not just content, but the residue of making, evidence of failure, care, and reassembly. The work asks what remains when memory becomes untethered from physical form, and whether design systems can preserve the intimacy of forgetting.


THREADING MATTER:
The Natural Phenomena Festival
Type, Identity System, & Concept Focus, ‘24
Poster Series 
Brochure
Tickets & Diffraction Glasses 
Badges & Polaroid Film
Billboards
Threading Matter is a global land art festival that explores the four states of matter—solid, liquid, gas, and plasma—through site-specific installations in four natural environments across the world. As the first festival of its kind, the primary performer is the location itself, with each site embodying a state of matter in its most elemental form (Gas = Lightning Fields, Plasma = The Northern Lights).

This project centers on branding and identity design. I developed a flexible visual system grounded in variation, cohesion, and fluidity. Mirroring the shifting nature of matter itself. The identity uses the concept of threading as a connective metaphor, weaving together diverse geographies through typographic systems, color palettes, and environmental cues. Each component of the system responds to its respective state of matter while remaining unified through a shared visual language.

Rooted in conceptual thinking and adaptable form-making, Threading Matter translates scientific phenomena into design experiences, highlighting the connection between physical environments and their visual interpretation.
SOUR: The ABC’s of Fermentation
Publication, ‘23

SOUR: The Fermentation Publication is a type-driven A–Z compendium inspired by the sounds, textures, and colors of fermentation. Each recipe serves as an ode to transformation, pairing expressive typography with visual gradients that represent the shift in color from raw ingredients to their fermented forms.

Designed with a focus on typographic experimentation and systematic layout, SOUR translates the slow, organic process of fermentation into a vibrant, sensorial print experience.

Awards:
– Best Overall
– Best Color Palette
– Best Table of Contents
(Otis Design Competition, 2024)


KUNTY MAGAZINE
Kunty Magazine — Passion Project (2023–Present)
Founder, Editor, and Designer



ISSUE 002 - KUNTY MAG, KOCKTOBER EDITION
ISSUE 001
Kunty Magazine is an ongoing collaborative art publication founded by Benny during her junior year at Otis as an extension of her personal manifesto on community and creativity. Grounded in the belief that “creativity is a shared space where relationships are built with sincerity,” Kunty exists as both a platform and a practice. Benny aims to highlight artists within her community through co-creation, dialogue, and experimental visual work.

Each issue includes curated stickers and printed ephemera that reflect the magazine’s playful, expressive tone. Kunty serves as a space for Benny to explore identity, humor, and personal style through design, while building a visual language shaped by collaboration. What began as a manifesto project has grown into an evolving ecosystem of shared authorship, DIY spirit, and community-driven art. 
SUPERVSN Studio Camp
Summer Program ‘24 – Art Director, Illustrator, Publication, Assistant Video Director & Editor, Identity
Chalk Logo by Me
As part of my time at Supervsn Studio Camp, I designed a notebook and style guide aimed at inspiring and guiding creatives in documenting their projects. More than just a reference book, it serves as a tool for creative growth, encouraging young designers to develop their ideas while staying connected to the communal spirit of creativity.

As Art Director, I conceptualized the overarching campaign theme, which focused on representing current and future generations of young creatives through the lens of education, growth, and collaboration. This campaign highlighted the communal creativity of young minds and reflected the mission of the program: to educate, empower, and inspire emerging designers. By framing the campaign around education, I sought to emphasize the impact of learning and shared knowledge in shaping creative futures.

The final design blends functional organization with inspiration, creating a space where ideas can be developed, refined, and brought to life—just as they were throughout the camp.

DP + POST PROD: @MAZISMAZI
STYLIST + CASTING: @ROCKYSTYLEZZ
CREATIVE DIRECTOR: @COZYWITHANGEL

VIDIOTSIdentity System, Publication, Rebrand ‘24
Bumper Video
Book Teaser
Micro-Site
Brochure
Rewards Card

Movie Tickets

Mirrored Acrylic Pins
Mirrored Acrylic Name Tags 
Vidiots is a historic Los Angeles video store and cultural institution whose distinct ’80s aesthetic helped shape my own visual memory. The neon signage, brick facade, and endless rows of physical media embody a cultural moment I sought to preserve—reimagining it through a contemporary lens. This rebrand challenged me to hand-build every graphic element, pushing my Illustrator skills to develop a cohesive, scalable identity system rooted in retro influences and refined structure.

As an extension of the rebrand, I created the VIDIOTS x LETTERBOXD VHS Journal, a conceptual collaboration that rethinks how analog film collections can be preserved in a digital-first era. The journal documents 77 VHS tapes through editorial layouts, typographic systems, and archival frameworks, bridging physical media nostalgia with modern cataloging design.


ADDERALL:
A Product Worth Considering
Type Focus, ‘23

This poster-brochure investigates the cultural history of Adderall—its medical origins, media portrayal, and personal narratives surrounding its use. Designed as a foldable, dual-purpose print piece, one side presents research-driven content through structured, typographic layout, while the reverse functions as a decorative poster. The project balances information design and visual storytelling, using composition, materiality, and form to create a multi-functional object that merges utility with narrative.

PRINTED FANTASY


Visual Identity: T-Shirts, Screen-Printing Graphics, Website, Photoshoot ‘24
Printed Fantasy is an ongoing design exploration that reimagines the relationship between analog print and digital aesthetics. The project deconstructs traditional print artifacts and reconstructs them through layered compositions, over-processed imagery, and experimental typography—blurring the lines between physical and digital form. It embraces distortion, excess, and visual complexity while maintaining a sharp conceptual edge. Rooted in my interest in print as both material and metaphor, Printed Fantasy examines how print can function as a tactile archive and a speculative design space. All garments are screen printed by hand, and since the first release, I’ve sold over 100 shirts.

BURN YOUR DAY AWAY Calendar, ‘23 
This 365-day calendar and matchbox was designed to symbolize the transition from one day to the next. The concept revolves around reflection, offering a meditative process and anxiety-relieving habits. Printed on incense paper, the calendar encourages users to plan their day in the morning, reflect at night, and if the day is one they wish to forget, they can strike a match and burn it away.