PORTFOLIO 25’
bgoodman@student.otis.edu
26 - LOS ANGELES - OTIS COLLEGE OF ART AND DESIGN
310.922.0300
VIDIOTSIdentity System, Publication, Rebrand ‘24Bumper VideoBook TeaserMicro-SiteBrochureRewards Card
Movie Tickets
Mirrored Acrylic PinsMirrored Acrylic Name Tags Vidiots is a historic Los Angeles video store and cultural institution whose distinct ’80s aesthetic helped shape my own visual memory. The neon signage, brick facade, and endless rows of physical media embody a cultural moment I sought to preserve—reimagining it through a contemporary lens. This rebrand challenged me to hand-build every graphic element, pushing my Illustrator skills to develop a cohesive, scalable identity system rooted in retro influences and refined structure.
As an extension of the rebrand, I created the VIDIOTS x LETTERBOXD VHS Journal, a conceptual collaboration that rethinks how analog film collections can be preserved in a digital-first era. The journal documents 77 VHS tapes through editorial layouts, typographic systems, and archival frameworks, bridging physical media nostalgia with modern cataloging design.