PORTFOLIO 25’
bgoodman@student.otis.edu 26 - LOS ANGELES - OTIS COLLEGE OF ART AND DESIGN
310.922.0300
THREADING MATTER:
The Natural Phenomena Festival Type, Identity System, & Concept Focus, ‘24
Poster Series 
Brochure
Tickets & Diffraction Glasses 
Badges & Polaroid Film
Billboards
Threading Matter is a global land art festival that explores the four states of matter—solid, liquid, gas, and plasma—through site-specific installations in four natural environments across the world. As the first festival of its kind, the primary performer is the location itself, with each site embodying a state of matter in its most elemental form (Gas = Lightning Fields, Plasma = The Northern Lights).

This project centers on branding and identity design. I developed a flexible visual system grounded in variation, cohesion, and fluidity. Mirroring the shifting nature of matter itself. The identity uses the concept of threading as a connective metaphor, weaving together diverse geographies through typographic systems, color palettes, and environmental cues. Each component of the system responds to its respective state of matter while remaining unified through a shared visual language.

Rooted in conceptual thinking and adaptable form-making, Threading Matter translates scientific phenomena into design experiences, highlighting the connection between physical environments and their visual interpretation.
310.922.0300
designsbybgood@gmail.com